Experience FMCG marketer, Adam Ballesty, has joined Domino’s as its new chief marketing officer for Australia and New Zealand.
Ballesty is replacing former Domino’s CMO, Allan Collins, who left the company in April after nearly 15 years in the role. His efforts over this time saw Collins recognised as #1 in the CMO50 2016 edition of Australia’s most innovative and effective marketing leaders.
Ballesty comes with a wealth of experience in food and beverage marketing and brand leadership. Most recently, he spent two years as general manager Asia-Pacific for non-alcohol brand, Seedlip. Prior to this, he spent four months with Foxtel as director of marketing for sports, but he’s arguably best known as holding the marketing and innovation director’s post at Diageo Australia for five years. Other roles on his resume include group marketing manager at Pacific Brands and marketing manager for Skins, plus several board positions including with the Love Mercy Foundation.
At Domino’s, Ballesty will lead all facets of consumer marketing including brand, digital marketing, communications and product development as well as spearhead the company’s innovative pipeline. He will also become part of the A/NZ executive leadership team and tasked with helping to drive strategic and creative direction of the brand.
Domino’s A/NZ CEO, Nick Knight, said Ballesty’s appointment followed a global search for a new CMO.
“We are extremely excited to have someone of Adam’s calibre join Domino’s and are looking forward to the new energy, passion and direction he will bring to the role as we continue on our journey of growth, improving the customer experience and pushing the boundaries of what’s possible,” Knight said.
“We are confident he will add immense value to the dynamic and innovative marketing team we have here at Domino’s and can’t wait to see what he does in the role.”
Ballesty officially takes up the new post on 2 August 2021.
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