Korea launches new MICE marketing campaign dubbed ‘Unique Venues’

The new Busan Cinema Center. CONTRIBUTED PHOTOS

Under the ongoing Covid-19 situation, the Korea MICE Bureau has turned to digital outlets to promote the updated Korea Unique Venue program with a brand new marketing campaign. The new campaign features a set of promotional videos along with SNS and media contents.

Started in 2018, the Korea Unique Venue program comprises a list of recommended MICE venues in Korea, selected based on their ability to host MICE events while offering unconventional settings for memorable experiences. These locations showcase Korea’s rich history, colorful culture and tradition, with the selection including everything from cruise ships to traditional folk villages to national museums. The program began in 2018 with a list of 20 venues, and since then has expanded to include a total of 39 venues.

In-person MICE travel continues to face difficulties around the world under Covid-19 restrictions, and with difficulties in bringing overseas MICE travelers to Korea, the Korea MICE Bureau hopes the marketing campaign will serve as an opportunity to bring Korea’s MICE venues to the world virtually.

The new promotional video combines the unique charms of the venues in collaboration with dancers to highlight a specific mood and feel for each venue. Busan Cinema Center transforms into a stage for ballet, while street dancers take over the tracks at Inje Speedium. Additionally, the opening of a new Korea Unique Venue microsite offers detailed information on the Korea Unique Venues using a new, easy-to-navigate platform. The dedicated microsite provides convenient access to information on each venue, including photos, rental facility information, service and equipment and more.

Korea MICE Bureau continues to seek ways to provide improved, informative content on Korea Unique Venues to help MICE visitors prepare for their future visits to Korea.

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