Sorenson Receives Sales and Marketing Technology Award

Sorenson Communications was named one of two Large Organizations of the Year in the Business Intelligence Group’s 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammy’s honor institutions and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.

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“Sorenson is thrilled to be recognized for our distinctive marketing and outreach efforts,” says Sorenson Communications Chief Executive Officer Scott Wood. “We strive to build authentic connections with our customers so we can learn how best to support them with our services and technologies.”

Sorenson is the world leader in developing Deaf-centric communication technology and providing sign language interpreting services. Understanding the dynamics of multi-linguistics and cross-cultural interactions are key to Sorenson’s unique approach to customer engagement.

“Through our high-quality, carefully developed campaigns, we aim to be the go-to resource for our audience – whether it is about our services and products or Deaf culture,” says Lance Pickett, vice president of marketing for Sorenson. “In addition to the extensive original content we provide customers, we are proud to partner with Deaf influencers and content creators to showcase the beautiful culture we are passionate about.”

Maria Jimenez, Chief Nominations Officer, Business Intelligence Group, says, “We are proud to reward and recognize Sorenson Communications for their innovation and dedication to helping both the organization using their technology and the ultimate consumer. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

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